More common then videos now are DVD's, they are an excellent example of a common household interactive media. How they work is they store information and video like movies, TV shows, extras, deleted scenes and often commentary and when put into a player or computer you can view and watch them. Much like DVD's are CD ROM's, once put into the computers disk drive you can rip music on to there CD's and from then on you have a CD ROM you can play anywhere and listen to the music you put on there. Interactive media can even be found on your TV nowadays, the 'Red Button' found on 'sky' controllers takes the viewer to a another platform that gives further information on a program and can also take you to another part of the TV show.

Kiosks are usually found in busy town or city centres, they are like small stalls that sell anything from maps, flyers, literature to most commonly newspapers. Kiosk are also great places to find out information about the place your in, encouraging you to explore. Another interactive media that isn't found in the home is presentations, most often given in business meetings, schools and colleges. They are often made up of researched information and joined with a speech from the lectures explaining the information and its relevance.

Something that interactive media's have help become more popular is short films, there are many websites now dedicated to allowing people to watch short movies, such as www.shortfilmcentral.com. The internet also promotes film festivals, encouraging people to go watch small short independent films. Besides promoting and allowing people to watch short films interactive media's are also a great way of promoting larger films through trailers, on websites like www.filmtrailers.com and www.IMDB.com. Most successful movies now have a large interactive campaign and promotion behind them, such as their own websites. Interactive media has also pushed User-generated content to the for front of the public eye. This is when ordinary unknown people create video's and upload them on to websites, the largest of which is www.youtube.com. Many of the more popular ones catapult the creator into a new strange sort of stardom. One of the first to become part of the new wave was panacea81 , her real name is Lauren Luke. She creates make-up tutorials under her user name, the popularity of these eventually lead her to being offered a book deal on her tutorials and she has also been on day time TV programs such as 'This Morning'.

As well as being a great platform to promote movies interactive media's have also given way to a new type of marketing, known as Viral Marketing. This has take of because its a free and effective way of advertising a product. The most clever and effective adverts don't even let you know their really advertising anything. Such as '“Why every guy should buy their girlfriend Wii Fit.”', this video showed a guys secretly filming his 'hot' girlfriend on the Wii fit shaking her hips, the video was a instant hit on YouTube and emails. Apart from advertising through videos there are also many advertising Pop-ups on the internet, this however is less common as the user often finds them annoying and will ignore them.

Interactive media's also promote learning, E-learning has become quickly popular. You can go online or order DVD's and find tutorials that help people earn things such as languages and how to work things.

Interactive media's can be vast and confusing but the basics are very simple. Compression is what a video would usually go through before putting on a website. Compression is where the quality of the data is reduced to make the file smaller and quicker to deliver and receive. After compression the is often embedded on a website, this means placing a HTML code in a page, the result is ou video will be able to be viewed in full on the site. 'Buzz' words can be placed with the video to hep people find it, this is called video tagging.

Another way of viewing a video online is streaming or downloading. Streaming means to watch a file with out storing or saving it to your own computer. Where as download means the sending and receiving of data that is saved to your computer.

To conclude, in my findings and research I have discovered that in the modern world the use of interactive media's has become part of everyday life. To ignore it would be to ensure your product to fail. Interactive media's will only grow and become better quality, the only way to stay in the media business successfully is to grow with it.