Treatment

we decided to give our music video a contemporary as the music is modern and that we should aim it at the target audience of older teen age girls, 16 - 20ish. The song tells a story of love, so we thought the music video should portray a story of magic and love. We decided this because we thought young females would find the magic and love side of it interesting and would hold their attention. Our music video would be shown and seen manly on the modern music channels like MTV as our targeted audience are more likely tuning into those channels.
Our music video opens we decided with a wide shot of a sunrise that will be sped up later in editing, this means the sunrise will have to be shot for around an hour or two. To shoot this we have chosen under Orwell Bridge as the river at this point gives us a good wide shot of the sunrise and refection of it on the water, creating a settled feeling. There is no music when the sun is rising.
After the sunrising we will have a panning shot of the forest, this we will shoot at Pin Hill Mill in Chelmondiston, just past the Orwell Bridge. To emphasise the moment when the creatures come out we first need the audience to think the forest is empty, and give a atmosphere of an abandoned forest and uncertainty. This is why the panning shot will be of an empty part of the forest and as the panning shot begins the music will to, this is the storyline beginning. We start the music at this point instead of the sun rise because the main storyline is set inside the forest, whereas the sun rise signifies the starting of the music video not the storyline, and lets the audience know the music video starts in the morning. The introduction to the music is slow this will work with the wide shot of the quiet forest well.
The third scene is where the woodland creatures will emerge, because all the creatures are different we have chosen to use different techniques the creatures. We will hopefully be using quick time capture (still images edited together quickly) to create an unusual movement for the creatures. The creatures emerging continue through two scenes using different locations and range of shots. These scenes our are most important scenes as they introduce the creatures to the audience and is a point at where the audience stays to watch the rest of the video or turn it of.
We want the creatures to be 3dimensional and have personalities, to achieve this we are going to dress the creatures up in bright surreal outfits and have them move in different ways, for example some shy and some coming out straight away. They will be wearing patterned trousers and bright coloured tops with lots of big jewellery and bright scarves. Not only will this help them stand out in the forest on camera but it will also make them look less threatening and more interesting and strange. My group, me, lucy and jess will be playing the creatures, we have also agreed with three people from our class to help be our extra creatures.
After the creatures have emerged we will film the creatures forming a circle, using a wide shot, this scene is about showing the audience the creatures unity and closeness, because of the the lyrics, 'Be my friend. Be my love. Be my forever'. As the song enters the chorus, the circle will divide revealing a couple in middle, this will be a medium shot. Here the the audience are being introduced to main couple, to show they are the ones in love later they are lip-syncing ‘Forever you and me’.
The shot will return to a wide shot of the creatures where they throw leaves into the air over the couple. In editing this will be made to play in reverse so the leaves are returning into the hands of the creatures, following our theme of surrealism and carrying on the magical feeling of the story. The creatures begin to dance with the couple along side them.
The next scene is a close up shot of the couple lying underneath the stars, this is where they they lip-sync. This will be shot using a rotating shot around them from above, then angle up to form a low angle shot of the sky as if seeing through the couples eyes.
The creatures then come together and dancing a final time. We are then going to replay the creatures emerging but in reverse so the are returning in to hiding, the same with the panning shots and then with the sunrise so it is setting. The day is over.